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Trevor Morley

I design and

MARKETING | PRODUCT | DESIGN

A QA agent for the 4L Insights platform

A QA agent for the 4L Insights platform

4L Insights is the fraud detection SaaS platform of 4L Data, a healthcare AI company. I built a QA agent for it that tests…

Medicaid provider screening: go-to-market

Medicaid provider screening: go-to-market

4L Data is a healthcare AI company that screens Medicaid providers continuously. I ran the go-to-market for that offer into a federal mandate window:…

Protected: SIU Hub: AI summaries for fraud investigators

Protected: SIU Hub: AI summaries for fraud investigators

4L Data is a healthcare AI company whose platform screens providers and claims for fraud before payment. I led product for SIU Hub, its…

4L Insights design system

4L Insights design system

4L Data is a healthcare AI company whose SaaS platform, 4L Insights, screens providers and claims for fraud before payment. I rebuilt the platform’s…

Getting 4L cited by AI search

Getting 4L cited by AI search

4L Data is a healthcare AI company that detects medical fraud. I led its content and search strategy. Asked how AI is used to…

4L Data brand architecture

4L Data brand architecture

4L Data is a healthcare AI company with one detection technology inside many products. I wrote its brand architecture and built the identity system…

Runners High — Feature Film Pitch Deck

Runners High — Feature Film Pitch Deck

Runners High is a feature film pitch deck designed to attract producers, directors, and financiers to a coming-of-age dramedy set in the world of…

Universal Production Music – Variety Print Ad

Universal Production Music – Variety Print Ad

With creative freedom to design a print advertisement to be placed in the Golden Trailer Awards annual publication as well as a Variety edition,…

EXPERTISE

Product marketing and product for platforms that have to be understood before they can be bought.

Director of Marketing and Product Experience at 4L Data. I own the positioning, the product decisions, and the work itself.

People

Who I've built for.

I strive to be described by my clients as hardworking, creative, and mindful. My goal is to craft meaningful interactions through visuals in the right place, at the right time.

How I work

I like to build, and I like learning how things work. That usually puts me in the details, because that is where the real decisions get made and it is the part I enjoy.

I also know the work is bigger than me. I get the most out of the people I work with, and I know when to hand something off and let them run.

Background

I grew up in San Diego, mostly in the water or on a soccer field, and I'm a product of an artist mother and a carpenter father. I played Division I soccer, captained the team my junior and senior years, was Big West Defensive Player of the Year twice, and was a Senior CLASS Award finalist in 2015. I was drafted by the Portland Timbers. I read, surf, paint, and backpack.

Education & Certifications

B.S. Kinesiology, Exercise Science, California State University Northridge. Google Project Management Certificate. Advanced Figma Certification. Effective Meeting Management and Facilitation, Wisconsin School of Business Center for Professional and Executive Development. Schemes for Health Care Fraud Investigators and Analysts, NHCAA Institute for Health Care Fraud Prevention. Climate Change: Learning For Action, Terra.do.

Experience

Director of Marketing and Product Experience at 4L Data, where I own product strategy and roadmap for AI-powered payment-integrity and fraud-detection products across six insurance segments, and drove 40% user growth across channel-partner accounts. Before that, Director of Marketing and Product at 27 Miles Malibu, where a full website redesign lifted sessions 217% and cut bounce 30%. Five years at Universal Music Publishing Group as Marketing Manager and Design Specialist, building the Sitecore platform, establishing the design system, leading a company-wide rebrand, and promoted to acting Head of Marketing. Earlier, campaign strategy and creative direction for Peace Through Music that raised $1M, and 400% blended ROAS at Manios Digital and Film.

Say hello

Request a free quote

    Get in touch

    Email us

    For project inquiries: trev.morley2103@gmail.com

    Or connect on LinkedIn

    October 15, 2026
    A QA agent for the 4L Insights platform

    4L Insights is the fraud detection SaaS platform of 4L Data, a healthcare AI company. I built a QA agent for it that tests…

    • Strategy

      Agent Architecture, Evals

    • Design

      Oracle Library, Persona Design

    • Client

      4L Data

    View Project
    September 15, 2026
    Medicaid provider screening: go-to-market

    4L Data is a healthcare AI company that screens Medicaid providers continuously. I ran the go-to-market for that offer into a federal mandate window:…

    • Strategy

      Go-to-Market, Positioning

    • Design

      Campaign Design, Content

    • Client

      4L Data

    View Project
    September 14, 2026
    Protected: SIU Hub: AI summaries for fraud investigators

    4L Data is a healthcare AI company whose platform screens providers and claims for fraud before payment. I led product for SIU Hub, its…

    • Strategy

      Product Strategy

    • Design

      Product Design, UX

    • Client

      4L Data

    View Project
    October 2, 2026
    4L Insights design system

    4L Data is a healthcare AI company whose SaaS platform, 4L Insights, screens providers and claims for fraud before payment. I rebuilt the platform’s…

    • Strategy

      Design Systems, Product Design

    • Design

      Tokens, Components, Data Viz

    • Client

      4L Data

    View Project
    Getting 4L cited by AI search

    4L Data is a healthcare AI company that detects medical fraud. I led its content and search strategy. Asked how AI is used to…

    • Strategy

      Category Narrative, Content Strategy

    • Design

      GEO, AEO, SEO

    • Client

      4L Data

    View Project
    January 15, 2026
    4L Data brand architecture

    4L Data is a healthcare AI company with one detection technology inside many products. I wrote its brand architecture and built the identity system…

    • Strategy

      Brand Architecture, Positioning

    • Design

      Naming, Identity System

    • Client

      4L Data

    View Project
    Runners High — Feature Film Pitch Deck

    Runners High is a feature film pitch deck designed to attract producers, directors, and financiers to a coming-of-age dramedy set in the world of…

    • Strategy

      Creative Strategy, Art Direction

    • Design

      Pitch Deck Design, Copywriting, Art Direction

    • Client

      Madeline Rozwat

    View Project
    Universal Production Music – Variety Print Ad

    With creative freedom to design a print advertisement to be placed in the Golden Trailer Awards annual publication as well as a Variety edition,…

    • Design

      Graphic Design

    • Client

      Universal Music Publishing Group

    View Project