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Trevor Morley
MARKETING | PRODUCT | DESIGN
Product marketing and product for platforms that have to be understood before they can be bought.
Director of Marketing and Product Experience at 4L Data. I own the positioning, the product decisions, and the work itself.
Positioning & Go-to-Market
Category narrative, messaging architecture, and launch. Making a complex product legible to the people who have to buy it.
Product & Platform
Requirements, roadmap, and the interface. Discovery through delivery, in Figma and in the backlog.
Brand & Art Direction
The visual system and the standards that keep it consistent everywhere it shows up.
Campaigns & Content
Integrated campaigns, video, email, analyst and press. Script to final cut.
Who I've built for.
I strive to be described by my clients as hardworking, creative, and mindful. My goal is to craft meaningful interactions through visuals in the right place, at the right time.
"Working with Trevor Morley as our marketing team lead has been a wonderful experience. He has a genuine openness to new ideas and his guidance is not just insightful but truly motivating. His clear directions have been a game-changer in terms of workflow efficiency. His feedback was never negative or about pointing out flaws, but about highlighting a strength’s, alternatives, and potential, making us all feel valued and inspired.”
Social Media Specialist, Universal Music Publishing Group
"I worked with Trevor when I was the President at Universal Production Music and he quickly became one of our go-to, cutting edge Marketing executives. He proved himself to be organized, detail-oriented, creative and responsive to the needs of the Company. He was the definition of a pro-active, self-starter who came up with creative solutions and executed a strategy to implement. He routinely proffered forward-thinking recommendations without prompting, always thinking of ways for the Company to jump-start new marketing initiatives to strengthen the brand and stay ahead of the competition. He became an indispensible asset to the entire team at Universal and, as such, I would recommend Trevor highly for any position which would enable him to unleash his creative design and marketing expertise."
President, Universal Music Publishing Group
“From the beginning, Trevor distinguished himself as an organized, hard-working, and exemplary employee. Amongst his strengths is his ability to quickly adapt to shifting priorities and manage demanding deadlines. He demonstrated excellent initiative in designing content that directly improved digital marketing performance and was a key contributor to a company rebrand. As a designer, Trevor consistently demonstrated an attention to detail and a passion for brand management. Having interacted with Trevor regularly during our time at Universal, he was always looking to solve problems and contribute wherever possible while possessing outstanding interpersonal and communication skills.”
Vice President, Universal Music Publishing Group
“I've worked with Trevor for two years and he is fantastic! He's very knowledgeable in his job, professional, courteous and respectful. His creativity is off the charts and his video production skills are second to none. Literally, the videos he made gave me the chills! He understands all of the ins and outs of marketing, the pros, the cons, the process and works with you to make the best product possible. Keep up the GREAT work, Trevor!!.”
Vice President, Universal Music Publishing Group
I like to build, and I like learning how things work. That usually puts me in the details, because that is where the real decisions get made and it is the part I enjoy.
I also know the work is bigger than me. I get the most out of the people I work with, and I know when to hand something off and let them run.
I grew up in San Diego, mostly in the water or on a soccer field, and I'm a product of an artist mother and a carpenter father. I played Division I soccer, captained the team my junior and senior years, was Big West Defensive Player of the Year twice, and was a Senior CLASS Award finalist in 2015. I was drafted by the Portland Timbers. I read, surf, paint, and backpack.
B.S. Kinesiology, Exercise Science, California State University Northridge. Google Project Management Certificate. Advanced Figma Certification. Effective Meeting Management and Facilitation, Wisconsin School of Business Center for Professional and Executive Development. Schemes for Health Care Fraud Investigators and Analysts, NHCAA Institute for Health Care Fraud Prevention. Climate Change: Learning For Action, Terra.do.
Director of Marketing and Product Experience at 4L Data, where I own product strategy and roadmap for AI-powered payment-integrity and fraud-detection products across six insurance segments, and drove 40% user growth across channel-partner accounts. Before that, Director of Marketing and Product at 27 Miles Malibu, where a full website redesign lifted sessions 217% and cut bounce 30%. Five years at Universal Music Publishing Group as Marketing Manager and Design Specialist, building the Sitecore platform, establishing the design system, leading a company-wide rebrand, and promoted to acting Head of Marketing. Earlier, campaign strategy and creative direction for Peace Through Music that raised $1M, and 400% blended ROAS at Manios Digital and Film.