In my initial role as Design and Digital Marketing Specialist at UMPG, I manage the design, cadence, and strategy of our email campaigns to our large list of directors, music supervisors, executive producers, creative directors, and industry professionals. Our goal is to inform them about Universal’s latest releases. I also provide regular reports on improved click-through rates and music license acquisitions to our VP and Head of Sales and Marketing, ensuring a data-driven approach to our outreach efforts.
I oversaw a dynamic social media team responsible for crafting and executing our social media strategies that territories internationally would follow. Reporting directly to me, I provided creative direction actively contributed to content creation when necessary. Our team ensured that we effectively engage with our audience and drive our marketing goals forward, all while staying in tune with Universal’s brand.
