Universal Brand Videos

As the Creative Director and Project Manager for the Universal brand video, my role involved overseeing the entire creative process, from concept to post editing. Managing budget distributed across pre-production, production, and post-production phases, we delivered captivating videos that resonates with our target audience and upholds our brands postion as the world’s musical powerhouse.

Strategy

Brand Strategy
Design

Video Editing, Production, Creative Direction
Client

Universal Production Music

Identifying macro influencer’s within the videopgraphy space, i focused on blending experience with authenticity for casting. By maintaining seamless communication with the production team at Creative Creatures Media and internal key stakeholders, I ensured that the timeline and budget were optimized, ultimately securing the project’s success and substantial impact.

Working with the same cast and crew, we produced an overall brand commercial that territories internationally used for use across all social media channels paid and organic, as well as various other media outlets. This an editors cut with fill in VO.

Campaigns, cultural events, holidays, label launches, album promotions, intro/ outro’s, below are a few edits utilizing both stock footage, imagery animation, and original footage for Universal.