27 Miles Malibu FW23 Collection
For the 27 Miles Malibu Fall Collection photoshoot set against the stunning backdrop of Joshua Tree, we aimed to capture the essence of the collection in a unique and captivating way. Our vision was to blend the bohemian, desert-inspired aesthetic of the geography with the luxurious bold styles of the line.
Art direct the FW23 campaign shoot in Joshua Tree and deliver imagery for the lookbook, site and paid social.
The post-production process involved applying frequency separation to enhance skin tones with subtlety, using dodge and burn techniques to refine shadows and highlights, employing color correction to achieve a cohesive and pleasing palette, making precise lighting and color adjustments, utilizing layers and masks for selective refinements, cropping and straightening for improved composition, blemish removal to ensure a natural look, and sharpening and blurring to emphasize or de-emphasize specific areas. This meticulous approach ensures that the final fashion editorial images radiate a consistent, polished, and aesthetically pleasing quality while preserving the authentic essence of the imagery in the collection.
