27 Miles Malibu FW23 Collection
For the 27 Miles Malibu Fall Collection photoshoot set against the stunning backdrop of Joshua Tree, we aimed to capture the essence of the collection in a unique and captivating way. Our vision was to blend the bohemian, desert-inspired aesthetic of the geography with the luxurious bold styles of the line.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
The post-production process involved applying frequency separation to enhance skin tones with subtlety, using dodge and burn techniques to refine shadows and highlights, employing color correction to achieve a cohesive and pleasing palette, making precise lighting and color adjustments, utilizing layers and masks for selective refinements, cropping and straightening for improved composition, blemish removal to ensure a natural look, and sharpening and blurring to emphasize or de-emphasize specific areas. This meticulous approach ensures that the final fashion editorial images radiate a consistent, polished, and aesthetically pleasing quality while preserving the authentic essence of the imagery in the collection.
