Universal Production Music – Variety Print Ad

With creative freedom to design a print advertisement to be placed in the Golden Trailer Awards annual publication as well as a Variety edition, I focused on utilizing captivating imagery of our artists with copy to match. After several drafts, we shot this image in the studio during a sesson of a new album. Playing with shadows, blends, gradients, blurs, and saturation, this advertisement proved to be a PR highlight for Universal in 2022. The image was adapted for digital advertising content.