27 Miles Malibu Men’s
I oversaw the launch of the 27 Miles Malibu Men’s line, from initial product design and collection concepting, digital marketing strategy, and multimedia marketing content design. In addition to creative direction for marketing, I styled and directed editorial shoots. This project underscores my ability to manage a brand’s entire creative process, from product inception to digital campaigns.
Task
Lead end-to-end launch of 27 Miles Malibu Men's line, spanning product design, digital marketing strategy, multimedia material design, talent styling, and editorial shoot direction.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
As Creative Director, I orchestrated the entire process, from selecting the ideal location for the photo shoot to refining styling, directing production teams, and designing marketing content. I developed a digital marketing strategy that seamlessly integrated these elements, culminating in fashion editorial images that radiate a polished and authentic quality in line with the collection’s essence. Working with the photographer In post-production, we focused on color toning with ‘Selective color,’ subtle skin tone enhancements, and dodge and burn techniques for shadow and highlight refinement. Specific layers and masks selectively refined as wells as sharpening and blurring for specific area emphasis. This method ensured that the final fashion editorial images upheld a consistent, refined, and authentic quality reflective of the collection’s essence.
Leveraging editorial and e-commerce photography from multiple Men’s Line collection shoots, I designed assets in alignment with the digital marketing launch strategy, encompassing Email, SEM, Paid and Organic SMM, and Affiliate Marketing.
