UMPG Digital Branding
I led the initiative to create and design UMPG’s YouTube and SMM banners for territories internationally to adopt. Leveraging the success of our US channel as the primary website referral source, we strategically applied our content strategy across territories, centralizing UMPG channels. Our goal was to create designs that could be seamlessly translated both linguistically and graphically, with a special focus on promoting local artists. The selected imagery was then adapted for use in website hero sections, a project I managed through Sitecore CMS. This effort significantly improved key digital marketing KPIs, bolstering brand visibility and engaging a global audience while preserving our brand identity.
Task
Lead the creation and design of UMPG's YouTube and SMM banners, spearheading a successful international brand re-fresh initiative, centralizing channels, enhancing localization, and improving brand visibility.