RE|Covered Records
A Universal Music Publishing Group label launch of fresh recordings and covers on classic hit songs. I designed the RE|Covered logo and did the art direction for all marketing materials, album covers, and content for the site build.
Task
The objective of the project was to develop a comprehensive and compelling brand identity for our new label. This included the creation of a distinctive logo, marketing materials, and an intuitive user interface/user experience (UI/UX) design for an interactive website experience.
Art Direction
I had the privilege of crafting the logo for “Recovered Records,” the innovative new label spearheaded by Universal Music Publishing Group, creating a visual identity that harmoniously merges nostalgia with contemporary music aesthetics, signifying a promising journey of rediscovering timeless melodies. Throughout the process, I collaborated closely with executives, actively pitching and refining the label’s creative direction to ensure that our visual identity perfectly encapsulated their vision for this exciting venture.
Art Direction
Design
