Branding Design Art Direction January 1, 2022

27 Miles Malibu Brand Guidelines

This brand guide conception and creation defined key aspects, such as selecting a suitable color palette, font study, editorial and e-com imagery standards, providing clear logo usage and placement guidelines, and offering recommendations for maintaining brand consistency across various mediums and teams. Providing this guideline established a cohesive and recognizable brand identity that resonated with the audience to foster trust and recognition.

Task

Create a comprehensive brand guideline for 27 Miles Malibu, a high-end fashion brand known for its coastal-chic aesthetic, ensuring brand consistency across all platforms.

Strategy

Brand Strategy
Design

Design, Art Direction
Client

27 Miles Malibu

Welcome

Inspired by 27 Miles of Scenic Beauty. Grounded in the rocks of first-point and lost in the winding trails of the Santa Monica Mountains. We wine and dine in local restuarants, and when we travel, we carry this with us in our soul, material and immaterial.

A garment, inspired by our favorite place in the world. A place we want to share with everyone and keep a secret at the same time. Malibu, 27 Miles of scenic beauty.

34.0259 N°, 118.7798 W°

Esoteric in nature, the coordinates reflect the iconic 27 Miles of Scenic Beauty that our brand is rooted in. 27 Miles acknowledges the original inorporated city limits length of the Malibu coast spanning from Tuna Canyon on the southeast to Point Mugu in Ventura County on the northwest. Often referred to as “Bu” or “The Bu” by locals, Malibu is steeped ripe with history dating back to the pre-colonized Chumash Indians. Malibu is a way of living, a way of being. A playground preserved, and no geographical place is closer to our heart. We use these coordinates for graphical representation when appropriate.

The two primary colors of 27 Miles Malibu are Black and White. As with our logo, we rely on these two primary colors for brand recogniton. Black and white are independently bold, blending and combining is not authorized.

Ice-Blue is a tertiary color to be used sparingly. Use case would be for graphic elements, in vector overlay on photography, and to support the main primary colors of the brand, Black and White.